This page contains information about the Alternative Assignment to receive credit for participating in research sessions at the Spears School of Business’s Behavioral Lab.
This assignment is an alternative to participating in a research session in the lab. To complete the assignment, you will read a brief article from an academic journal and respond to several questions about it. You will submit this response to firstname.lastname@example.org by 5PM on the due date. You do not need to come to the lab to complete the alternative assignment. You can download the assigned article and the response questions from the links below:
- Article to be read: Visentin, Pizzi, and Pichierri (2019), “Fake News, Real Problems for Brands: The Impact of Content Truthfulness and Source Credibility on consumers’ Behavioral Intentions toward the Advertised Brands,” Journal of Interactive Marketing, 99-112.
- Response Questions.
Remember to submit your response on time to ensure that you receive credit for participating in the alternative assignment.